How It Works
Strategy
During the onboarding process, we assess the full end-to-end customer journey to ensure there are no weak links. Once all necessary research is conducted we’ll work with you to produce a detailed advertising strategy.
Implementation
Once a full strategy is built-out, we’ll create or gather all required content assets and construct the first batch of digital advertisements.
We call this the ‘incubation period’, as the early stages of a new strategy are the most crucial to future growth. This usually consists of a large amount of testing.
Conversion
After the incubation period, we’ll have access to a data that we can analyse. This data will give us key insights into which audiences have best responded to the adverts we’ve been testing.
We will then be able to optimise best performing existing ads and reallocate budget accordingly. This is also when we would begin scaling your ad spend until we reach peak ROI.
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